SBI Action Guide Review
The SBI action guide is an online manual that outlines the procedures for building and marketing a website. It is available both as web text and as video. In it, you will learn about the basic ‘CTPM’ process that SiteSell recommends for success. The letters stand for Content, Traffic, Pre-Sell and Monetize. Those are the four features of Internet sales you need to pay attention to, listed in the order they need to be attended to.
The action breaks down the process into ten steps — they call them ten days, but admit that some steps may take longer than one day to complete, while others could take less. Here is what the guide covers in each step:
#1 first explains the CTPM process, why it is important, and why it works so well. A large part of this is understanding the difference between selling and what Ken Evoy calls PREselling. You can complete this step in a few hours — but be sure to read it at least twice, or however much it takes to really comprehend the concepts, since the entire success of SBI sites rests on the CTPM principals.
#2 explains the factors involved in choosing a concept, or topic, for your site. This involves research into the keywords associated with the potential topic, evaluation of the potential profitability for those terms, and consideration of your own knowledge about and passion for the subject. SiteSell provides customers with a tool called the Brainstormer to help them with this. That tool helps analyze keywords and gives information on how profitable they are likely to be. There is also a tool to help you weigh the factors involved in choosing the best niche. This is one of the longer sections of this guide, and requires some soul-searching to make the best choice, so this step will probably take you more than one day.
#3 continues the brainstorming process by looking at the sub-topics within your chosen niche. Again, these are analyzed for potential profit, popularity, etc. They also introduce the three-tier concept for site structure, and show how your choice of sub-topics fit into that format. This section is not quite so long as the preceding, but it describes a process that needs to be repeated many times — so it may take a couple days to complete this step.
#4 focuses on profitability. It involves looking closer at your chosen niche, and the keywords that pertain to it and to the sub-topics, and evaluating them for their market potential. For this, they provide another tool, called ‘Search It’ (which even has a public version available, to try-out), and a tool called Site Info Notepads, which provide detailed competitive profile for keywords you select. There are a lot of variables involved in this process, so you may or may-not finish this step in a single day. If you do finish in one day, it will be a full one!
#5 On this day you make your final decisions about the content for your site, narrowing or enlarging the main niche to its ideal level. Then you register your domain name, again using the on-site tools to help you choose the best available domain. The basic work for this step is readily completed in a single day, but they also provide a lot of extra resources to help you prepare for the actual creation of content for your site — enough that you may spend several days going through it, depending on how much additional preparation you need.
#6 In this step you learn how to use the site building tools provided, and plan out the structure for your site. The Site Build It program provides a simple data entry form where you can enter the page title, keywords, description, headline and text. It also includes an analysis tool that will help make sure you get the site optimization criteria correct. In this step you create the home page for the site, and a second level (and if applicable, third level) page. You also lay out the site’s main navigation links. You may or may not get this all done in one day, depending on how well prepared you are when you begin.
#7 is the beginning of the process of attracting search engine traffic, primarily by creating additional content. This section explains the why and how of adding content to your site that will both provide visitors with valuable information, and rank well in the search engines so that people can find the information you provide. They also discuss getting listed in directories. For most people, this process will continue for at least a week or two to develop enough content so that you feel confident referring others to the site. The traffic building goes on indefinitely. You proceed to the next step before this process is really ‘complete.’
#8 discusses building relationships and dialog through (optionally) adding a blog to your site or (again, optionally) starting an ezine, as well as other relationship-building techniques. They provide all the tools needed to add these valuable (but time-consuming) features to your site. If you choose to add a blog or ezine, it is an ongoing time commitment, but a great way to build trust. Some of the other techniques described (videos, contact forms, email courses) are one-time efforts that will continue to yield benefits with little additional effort. Read this section carefully, and choose whatever methods best suite your situation and niche.
#9 talks about traffic statistics, what they mean and how to analyze them. Learn about click-through analysis, and the tools provided by SiteSell to help you watch your traffic grow. This is an ongoing process, but you should understand the process and techniques involved in a short time.
#10 is all about monitization. You might be tempted to skip over some of the earlier sections to get to this, but don’t do that. Success at monitization depends on having the other steps completed successfully. Again, SiteSell provides a special tool to help you, called Monetize It!, as well as tons of practical advice and resources for further information.
As you can see from this short description, SiteSell follows their own advice and over delivers on the tools and information you need to create a successful and profitable website. Go register for a site with them today, and soon you will be experiencing the pleasure of online profits yourself!
